KIDS AND FAMILY

The Brand Department specializes in branding and marketing for kids and families, as shown by their achievements with Club Penguin, Discovery Kids, Disney Mix, and Lingokids. Their expertise includes in-depth product knowledge, effective user acquisition, digital optimization, and converting users to paid subscribers, ensuring strong engagement and successful marketing strategies.

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Disney Mix

During a photo shoot in California, we captured real-world joy and seamlessly integrated it into a multifaceted campaign for Disney Mix, an innovative chat app for kids. We developed a distinctive branding system, including a unique logo, color palettes, and image treatments, making the app's visual identity both unique and ownable.

We understand the power of showcasing real people and connecting to an audience where they’re at.

Disney Club Penguin

Club Penguin was a massively multiplayer online (MMO) virtual world for kids that cultivated creativity and community with a diverse array of games, features, and events. The majority of The Brand Department team was responsible for branding and marketing Club Penguin to an audience of millions around the globe for 9+ years. 

> We know how to help you with online and mobile digital acquisItion, plus subscriptions and retention.

Lingokids

We globally relaunched the #1 educational app for kids and families, introducing an enhanced value proposition, a fresh brand, creative marketing campaigns, and empowered internal teams equipped to deliver this new brand experience across all touchpoints.

Discovery Kids

Discovery Kids was a world of discovery just for kids. With hundreds of kid friendly videos, shows games and books we sparked the curiosity of millions of kids. 

The Brand Department successfully partnered with the Discovery Kids Marketing Team based in Los Angeles to develop and deliver all brand and marketing assets for the launch in key global regions. Our deep understand of marketing to kids and parents benefited the DK marketing team by utilizing our experience to fast track delivery and success under very aggressive deadlines. 

As a collective team we developed brand positioning, visual identity and the development of all marketing assets including website, promotional trailers, storefront assets, user acquisition campaigns, social media assets and management so regional marketing teams could easily implement to ensure a cohesive brand and marketing experience globally. 

We know how to seamlessly partner with your in house marketing team to scale your organization and product.