RESORT AND DESTINATION

Between us, we bring a wealth of experience in creating and marketing destination and resort brands. Our expertise spans growth and product marketing, brand design, storytelling, and customer engagement, focusing on curating unique guest experiences. We understand the intricacies of resort and destination marketing, from driving guest loyalty and optimizing booking models to navigating compliance and elevating brand identity across all touchpoints.

The Rise Resort

For over 10 years, The Brand Department has driven the success of The Rise Resort by strategically marketing its Signature Golf Course and, most recently, launching The Edge Restaurant. For The Edge’s debut, we implemented a comprehensive pre-awareness and opening week campaign that delivered outstanding results. By leveraging precise audience targeting, we maximized reach efficiently. Engaging creatives and strong calls to action led to substantial increases in website traffic and a high volume of email sign-ups. Our campaign effectively positioned The Edge as a premier dining destination in Okanagan Valley, capturing and engaging a captivated audience.

Grizzly Lodge

For Grizzly Lodge, The Brand Department is responsible for driving bookings for the 2024/25 season and managing its social media presence. Our targeted campaigns and engaging content successfully highlighted the lodge’s unique experiences, leading to the sell-out of premium packages and exceeding client expectations. By blending compelling storytelling with strategic marketing, we’ve not only increased visibility and bookings but also enhanced online engagement, positioning Grizzly Lodge as a top destination for adventure and relaxation.