GAMES

Between us, we have a lifetime of experience creating and marketing mobile games. We have experience in growth and product marketing, design, storytelling, kids + parents subscription models, CARU, and COPPA.

Disney Club Penguin

Club Penguin, a massive multiplayer online (MMO) virtual world for kids, fostered creativity and community through its diverse games, features, and events. Over a decade, many of The Brand Department team led the branding and marketing efforts for Club Penguin, showcasing expertise in marketing both free-to-play experiences and subscription upsells to kids and parents alike. Their monthly campaigns evolved alongside the ever-changing content and themed takeovers within the product, catering to the insatiable appetite of kids for new play experiences. Each campaign boasted original content, including key art, illustrations, and animated trailers. Pioneering online and mobile digital acquisition, as well as subscription and retention strategies, the team consistently engaged and retained Club Penguin's global audience through captivating campaigns and strategic initiatives.

We know how to help you with online and mobile digital acquisition, plus subscriptions and retention.

EverForest by Carbon Counts

EverForest, a captivating mobile game, merges entertainment with environmental action. Players collaboratively cultivate virtual forests, fostering real-world reforestation efforts. Acting as fractional CMO, The Brand Department spearheads brand development and market launch, empowering communities to play, plant, and contribute to a greener planet.

We know how to help you take a bold idea to market.