RECREATION & OUTDOOR
Adventure, sport, and lifestyle-driven experiences.
OUR EXPERTISE
Brand positioning for experience-led businesses
Content strategies built on authentic moments
Community and ambassador program development
Performance marketing for high-value bookings
Seasonal demand planning and pre-sell strategies
Visual storytelling across photo, video, and social
Turning product into experience-led brands
Driving repeat visitation and loyalty
Featured Project
SKEENA CAT SKIING
SHOWCASE THE SKEENA DIFFERENCE. DRIVE DEMAND. BUILD ADVOCATES.
The Challenge
A premium catskiing experience—without a clear brand or system to consistently drive demand.
Marketing activity existed, but it wasn’t compounding.
The opportunity: turn a great product into a brand people return to.
The Solution
Positioned Skeena as more than a ski trip—a community-driven experience built on connection, not just snow.
Aligned brand, content, and performance into one system—designed to drive bookings today and loyalty over time.
The Approach
Built an integrated brand and growth system across content and performance:
Brand & Communications
Defined a clear narrative around what matters: snow quality, expansive above–tree-line terrain, safety, and expert guides.
Shifted from product to experience—treating every guest as part of the Skeena family.
Performance & Growth
Executed paid campaigns across Meta and YouTube—targeting skiers and snowboarders across Canada, the U.S., and Europe.
Produced and tested 20+ video campaigns—optimizing creative, targeting, and lead quality.
Scaled top-performing campaigns—building a repeatable demand engine.
The Outcome
Increased demand across key markets.
Higher-quality leads and improved efficiency.
Stronger engagement—and repeat visitation.
A connected system where brand and growth work together—turning guests into advocates.
“People come for the snow—but come back for the experience.”
Featured Project
grizzly lodge
POSITION PREMIUM. DRIVE DEMAND. SELL OUT.
The Challenge
A world-class snowmobile experience—competing for a niche, high-value audience.
The goal: attract the right riders, expand reach beyond existing audiences,
and consistently sell premium, all-inclusive packages.
The Solution
Positioned Grizzly Lodge as a premium, experience-led brand—combining authentic content, performance marketing, and community.
Shifted from static promotion to a dynamic system—designed to build belief early and convert demand over time.
The Approach
Brand, Content & Authority
Captured real riding and lodge experiences—bringing forward the depth of powder, terrain, and lifestyle.
Established Grizzly as a trusted source for early-season snow conditions—building anticipation, confidence, and pre-booking momentum.
Leveraged team riders and early-season footage—showing real conditions and reinforcing authenticity.
Performance & Growth
Executed paid campaigns across Meta and YouTube—targeting snowmobilers across Eastern Canada, the U.S., and Western markets.
Focused on premium, all-inclusive packages—attracting high-intent riders.
Tested a wide range of creative, including short-form social and longer-form YouTube content.
Scaled high-performing campaigns—optimizing reach, engagement, and conversion.
The Outcome
Expanded reach into new, high-value audiences.
Stronger engagement and increased booking intent.
Consistent sell-out performance of premium packages.
A brand built on credibility and experience—driving both demand and repeat visitation.
RESULTS
Created viral content with 9,000+ shares and 4,400+ likes
Increased profile visits by 35% in 3 months
Reached new audiences, with 40% of views from non-followers
Sold out premium packages and increased repeat bookings
